So Google announced Google + two days ago as a facebook competitor. One reason of facebook success is the network effect that it creates. For example, initially when I joined facebook, I had only 10 friends for first 1 month. But in last two years, as more people started to join facebook, I have little over 100 friends. If I want to switch to a different social network, then not only I have to switch to Google +, but I would also want most of my friends (at least around 50) to switch to Google +. To break this network effect and encourage more users to use Google +, Google is using a known strategy of scarcity. You and I cannot create a new account on Google + because we don't have an invite. It's making a lot of people curious. People are curious to see what's so special about it. Specially when one of the friends on their facebook account posts a positive review of google +. So google is first creating curiosity among the end users of Google + and once the product has received enough publicity, Google will probably use the same strategy as it used with Gmail. Current Google+ users will be allowed to invite x number of their friends. They in turn can invite another x number and so on.
I think it is a great strategy and based on the product's features, facebook can now have a formidable competitor with deep pockets and a talented engineering team. But unlike Gmail, success of Google + will depend on substantial number of people switching to create the network effect.
One thing that I would do (I know Google won't) to lure users to new Google + is have a better privacy policy. For example, I would advertise that if you delete your account, your data is gone (unless required by law). Similarly, if Google can differentiate itself on other privacy policy terms from facebook then definitely people will have a good reason to switch. I know data is very precious and Google would decide to keep it. But in my opinion if they hit facebook on its Achilles heel, that is, privacy, then Google + will have a better chance of success.
From economics perspective, isn't it great to see competition at work? I don't know about you but I love these "Greedy Capitalist Pigs". In their quest of making more money (they call it being successful) they give this world newer and better products and services at lower prices. Be it Google + or facebook, or iOS or Android or Windows Phone 7, us consumers are better off.
I think it is a great strategy and based on the product's features, facebook can now have a formidable competitor with deep pockets and a talented engineering team. But unlike Gmail, success of Google + will depend on substantial number of people switching to create the network effect.
One thing that I would do (I know Google won't) to lure users to new Google + is have a better privacy policy. For example, I would advertise that if you delete your account, your data is gone (unless required by law). Similarly, if Google can differentiate itself on other privacy policy terms from facebook then definitely people will have a good reason to switch. I know data is very precious and Google would decide to keep it. But in my opinion if they hit facebook on its Achilles heel, that is, privacy, then Google + will have a better chance of success.
From economics perspective, isn't it great to see competition at work? I don't know about you but I love these "Greedy Capitalist Pigs". In their quest of making more money (they call it being successful) they give this world newer and better products and services at lower prices. Be it Google + or facebook, or iOS or Android or Windows Phone 7, us consumers are better off.
Bila membahas asyiknya permainan kartu online ini memang tiada batas. Namun ketahuilah kalau kamu akan selalu mendapatkan hal baru yang sebelumnya kamu tidak ketahui dari permainan judi online terpercaya. Dan dari sanalah istilah "konklusi" dimulai pada game (Baca Selengkapnya...)
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